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tradition

Why We Named It "Minhwa" (And Yes, It’s About That Derpy Tiger)

Why is our soju named Minhwa? Discover the link between traditional Korean folk art, the "Derpy" tiger from the KPop Demon Hunters movie, and our humble family recipe.

Why Koreans Crave Jeon and Makgeolli When It Rains

Jeon and makgeolli are deeply rooted Korean rainy-day comfort foods, tied to nostalgia, family traditions, and the soothing sound of sizzling batter that mirrors falling rain. This longtime cultural pairing reflects Korea’s agrarian history, communal cooking, and the comforting emotions rain inspires. It remains one of the most iconic and beloved Korean food rituals.